Sometimes it takes me awhile to get inspired or worked up enough to write a new blog post...so stay with me even though my posts are sometimes far and few between. I'm struggling with the concept of social media. I have started a new Youtube show called the Gut Guru mainly for the purpose of just wanting to share the knowledge I have and to teach more individuals how to communicate with their guts. Yet, this weekend I spent time teaching myself Html to hopefully create a new website and thrown in my face was suddenly all these questions on how I want to come across to the world. We live in an era where so much information is right at our fingertips because of the internet and yet there has been this new (or old) concept arising of how to brand oneself. It feels icky to me.
I looked and looked at other nutritional websites, watched other people's youtube videos and, for the most part, its all the same. The videos are all the same, even the way I constructed my videos are pretty much following this unspoken rule of how to set up a video. As soon as you open a website, most of the time your senses are thrown into over drive. So many things on the page, a million different places to connect with that person (facebook, twitter, google plus, linkedin, pininterest, etc., etc., etc.), pictures, videos, basically all saying if you want to make it in this whole creating an online business thing you've got to do it all. You have to "brand" and package yourself in a way that is receptive to the masses while also appearing to be personable and honest. It all feels like a game.
There is a part of me that just wants to do my videos with my pajamas on so that my appearance becomes less important and what stands out is where my heart is and what is the information I am trying to relay. I am feeling some resistance in going deeper into the rabbit hole of having an online business. I don't want to set up this external image that I've got it all together, because folks I don't. Sometimes I have no idea what to eat, sometimes I don't always make the best decisions for myself or my body, sometimes I feel overwhelmed by my surroundings. But what I do know is I love connecting with others. I love supporting others in delving into a journey with their relationship with food. Can that be enough? Can passion be enough to guide? Do I have to go in to all the other fancy shmancy stuff? I have a background in theatre, I know what it takes to put on a show and I got out of theatre because I was tired of the facade. So I am reaching out to the people who actually read this blog. What do you think? What draws you to an individual and creates a desire to want to work with them? Is it their fancy website? Is it the way they have packaged themselves? Is it their authenticity or their ability to shine? I am truly and honestly curious and want to hear from you.
I looked and looked at other nutritional websites, watched other people's youtube videos and, for the most part, its all the same. The videos are all the same, even the way I constructed my videos are pretty much following this unspoken rule of how to set up a video. As soon as you open a website, most of the time your senses are thrown into over drive. So many things on the page, a million different places to connect with that person (facebook, twitter, google plus, linkedin, pininterest, etc., etc., etc.), pictures, videos, basically all saying if you want to make it in this whole creating an online business thing you've got to do it all. You have to "brand" and package yourself in a way that is receptive to the masses while also appearing to be personable and honest. It all feels like a game.
There is a part of me that just wants to do my videos with my pajamas on so that my appearance becomes less important and what stands out is where my heart is and what is the information I am trying to relay. I am feeling some resistance in going deeper into the rabbit hole of having an online business. I don't want to set up this external image that I've got it all together, because folks I don't. Sometimes I have no idea what to eat, sometimes I don't always make the best decisions for myself or my body, sometimes I feel overwhelmed by my surroundings. But what I do know is I love connecting with others. I love supporting others in delving into a journey with their relationship with food. Can that be enough? Can passion be enough to guide? Do I have to go in to all the other fancy shmancy stuff? I have a background in theatre, I know what it takes to put on a show and I got out of theatre because I was tired of the facade. So I am reaching out to the people who actually read this blog. What do you think? What draws you to an individual and creates a desire to want to work with them? Is it their fancy website? Is it the way they have packaged themselves? Is it their authenticity or their ability to shine? I am truly and honestly curious and want to hear from you.
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